Big Data Analytics made easy

KEY FEATURES and Benefits

VORTX is the next generation of Big Data tools for:
  • Scenario Discovering
  • Market Segmentation
  • Fraud Detection
  • Risk Management, and
  • Resource Optimisation
because of the following characteristics:


27% or even more precise than traditional clustering algorithms on the market, this can change the whole strategy.

Restful API

You can easily embed VORTX’s intelligence in your applications.

No parameters

You get the optimum number of groups automatically, all you need is to press the button and wait for the results.

Sharpness of the findings

Not only it finds patterns of the data behaviour, it indicates how strong they are, giving confidence you need for decision making.


VORTX make it easy to dynamically interact with with groups to spot the most important patterns even if you have a hundred of factors


Everything is processed in the cloud by a highly secure and scalable infrastructure.

Pitch-GOV-SP Award

The state of São Paulo (40% of the Brazilian GDP) selected the 15 best solutions to solve its strategic large-scale challenges


VORTX was designed to make Big Data Analytics really easy
What is VORTX?

A platform capable of simplifying Big Data Data Analytics with just 3 buttons (functions):

Discoverer: Finds out key factors and their weights towards a goal. Also, it automatically discovers in a detailed way the most important Business Scenarios to maximize or minimize the goal. E.g: What scenarios increase profit? How they look like? What scenarios there is a fraud?

Organizer: Automatically finds out best-fit of profiles, number of segments and personas alongside their predominant characteristics. Excellent for predicting customers behaviour and complexity reduction of large scale operations.

Classifier: Predicts to which scenario or persona a new record belongs to, allowing faster business anticipation in many sectors that need automated predictive recommendation.

  • Easy for Business People

    Decision makers can easily understand and spot key factors influence their business scenarios and how they are composed.

  • Easy for data scientists

    Predictive analytics is a pure knowledge intensive activity, thus a more intelligent and intuitive solution like VORTX can streamline this process.

  • EASY for Partners

    Partners can incorporate years of research and state-of-the art Big Data technologies into their product mix to leveraging their offerings right away.


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Joni Hoppen

CEO – Data Scientist
Data Scentist MSc. Business Information Technology in the Netherlands, passionate about what Big Data can do to solve large-scale problems…
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Marcos Santos

CTO – Data Scientist
Master in Engineering and Knowledge Management by the Federal University of Santa Catarina and ITIL Foundation / EXIN and CTFL ISTQB certification. With 20 years of experience in software development, data analytics and IT industry
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Eduardo Pacheco

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Paulo Crestani

Business Mentor
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Yuri Cardenas

Full stack developer
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Wagner Dantas

Full stack developer
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Moacir Fachin

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Daniel Heller

Business Director


UK Chapter programme selected Aquarela VORTX Big Data for the Business Mission to the UK in February 2016

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